04 . 23

04 . 23

The design of a new e-commerce marketplace aiming to become the go-to destination for coffee and coffee-related products.

The design of a new e-commerce marketplace aiming to become the go-to destination for coffee and coffee-related products.

Landing Page Video

Landing Page Video

Landing Page Video

Challenge

Challenge

Challenge

As a new brand with a vast product range, the main goal was to prevent users from getting lost and to make sure they could easily find products that fit their tastes. The client also wanted to reduce the number of clicks required to make a purchase compared to competitors.

As a new brand with a vast product range, the main goal was to prevent users from getting lost and to make sure they could easily find products that fit their tastes. The client also wanted to reduce the number of clicks required to make a purchase compared to competitors.

Project Summary

Project Summary

Project Summary

I implemented a personalized section within the site to help users discover products tailored to their preferences. I also designed the product cards to include key details that would encourage users to make a choice, which shortened the purchasing journey and increased conversions.


This project taught me the importance of designing for a specific product or brand identity. Creating a user interface tailored to a niche product's audience can significantly improve their experience and increase their time spent on the site.

I implemented a personalized section within the site to help users discover products tailored to their preferences. I also designed the product cards to include key details that would encourage users to make a choice, which shortened the purchasing journey and increased conversions.


This project taught me the importance of designing for a specific product or brand identity. Creating a user interface tailored to a niche product's audience can significantly improve their experience and increase their time spent on the site.

Hero Section

Hero Section

Hero Section

Products

Products

Products

Banners

Banners

Banners

Product Detail

Product Detail

Product Detail

Footer

Footer

Footer