12 . 24
12 . 24
A website redesign transitioning to a wider customer base and needing a more modern and visually appealing online presence.
A website redesign transitioning to a wider customer base and needing a more modern and visually appealing online presence.
Landing Page Video
Landing Page Video
Landing Page Video
Challenge
Challenge
Challenge
The brand's customer base was diverse but heavily skewed towards an older demographic (40-65) who were accustomed to ordering by phone. The goal was to shift these habits towards online sales by offering a seamless digital experience that was both visually appealing and easy to use.
The brand's customer base was diverse but heavily skewed towards an older demographic (40-65) who were accustomed to ordering by phone. The goal was to shift these habits towards online sales by offering a seamless digital experience that was both visually appealing and easy to use.
Project Summary
Project Summary
Project Summary
I integrated the brand’s colors throughout the site and focused on making the food visuals as appetizing as possible. I created a user-friendly product detail page with clear information on production and quality, and a quick-purchase flow to encourage online.
The new, user-friendly website and simplified purchase process successfully encouraged customers to shift their buying habits from phone orders to online sales, leading to a significant increase in e-commerce revenue.
I integrated the brand’s colors throughout the site and focused on making the food visuals as appetizing as possible. I created a user-friendly product detail page with clear information on production and quality, and a quick-purchase flow to encourage online.
The new, user-friendly website and simplified purchase process successfully encouraged customers to shift their buying habits from phone orders to online sales, leading to a significant increase in e-commerce revenue.
Hero Section
Hero Section
Hero Section
Product Detail
Product Detail
Product Detail
Footer
Footer
Footer
